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February 2012
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Rise Above

The ONDCP’s Above the Influence ad campaign seems to be getting almost desperate to find “coolness” — at least that’s the impression I got from the “Rise Above” ad below, which appears to be trying to tap into the Parkour fad.

Here we have a youth avoiding the dangers of alcohol and other drugs by jumping off rooftops onto neighboring buildings.

I think it’s a pretty cool thing as well and wish I had the guts and skill, but is that really what the ONDCP, as a government agency, wants to promote to youth?

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13 comments to Rise Above

  • Chris

    Why don’t they do one against medical marijuana? As desperate as that sounds, I don’t think they’ve done it yet.

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    • claygooding

      Because with the 80% majority supporting medical marijuana they would lose to legalization,,by ignoring that very approval rate and keeping marijuana schedule 1 is actually exposing to str8 America just how far our government has strayed from any kind of majority rules system and into a police state.

      The failure of our government to reschedule cannabis is helping our cause,legalization, a lot more than our words.

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  • GoViral

    What will the consequences be if an unfortunate naive child gets splattered on the sidewalk while following the ONDCP’s advice?

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  • RayChristlTHC

    Everything they do is to get kids into using drugs…because the WOD is a great success for profits/power,& global control of the CIA-Mafia. It’s not a war but a seduction.

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  • Francis

    Great, so now I’ve got to worry about being crushed by stoned window washers falling from the sky and straight-edge teens?

    Seriously, this commercial is embarrassingly stupid. But I have to admit that I’m encouraged by the fact that the folks at ONDCP appear to have jumping off rooftops on the brain. Maybe it’s because they know that more and more teens (and adults) are “rising above the influence” of their propaganda.

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  • rita

    First off, I’m pretty sure that what that kid is doing is illegal — it’s called “trespassing” and unlike drug use, is a crime WITH victims. (Besides the little darling with his brains splattered on the concrete, that is.) Second, having been a teenager myself and raised of few of my own and few others, I believe I can say without fear of contradiction that some kids will use drugs. Most will not. Regardless of TV ads, DARE programs, clever signs on the side of school busses or the ONDCP. These ads are not only stupid laughable, they’re an unconscionable waste of taxpayers’ money.

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  • ezrydn

    Just Gil’s frustration showing through. It’s his way of telling us all to take a flying leap! LOL

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  • Peter

    for a while there i thought they were channelling the old myth about lsd trippers thinking they could fly off buildings. thought he was the warning about what could happen if you take drugs not the model of straight youth
    yt

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  • Mike R

    375,000 people a year die from eating the crap they pass off as food in this country, whereas about 17,000 actually die from illicit drug use. They’d serve our country better by launching a campaign against the Big Mac. Also, dropping a few extra pounds would greatly facilitate people’s roof-jumping habits.

    “Actual Causes of Death in the United States, 2000,” Journal of the
    American Medical Association, March 10, 2004, Vol. 291, No. 10, p. 1242.

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  • Cannabis

    Beyond stupid.

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  • darkcycle

    Advertising. They know these commercials actually encourage drug use. They think like “Hey! Job security”. They’ve seen the stats and the polls just like we have. You cannot expect me to believe they are sitting around the ONDCP and saying “Gee, it’s not that these commercials don’t work…it’s because after dozens of commercials, and million and millions of dollars, we just haven’t found the right ONE yet,”

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  • Tony Aroma

    I’ve seen this commercial and thought the story has certainly changed. Used to be they’d say people on drugs thought they could fly and jumped off roofs. Now they’re saying people NOT on drugs do that crazy stuff. Seems to me you’d be a lot safer using drugs.

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  • Leonard Junior

    Oh, snap! Pete did a post on something I said in another thread! I feel honored.

    Yeah, every time I see this commercial, I think, “YOU COULD FALL AND SUFFER REAL, IMMEDIATE BRAIN DAMAGE, OR DIE!” And this is trying to get us not to use drugs? Promoting a much more dangerous activity to an illicit one is of course the MO of our status quo, but this is ridiculous.

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