Via Making Noise in the South, A Super Serving of Shame and Stigma for Super Bowl 50
The National Council on Alcoholism and Drug Abuse (NCADA) is hitting us again at the Super Bowl. This time with “All American Girl” – an ad that’s supposed to show that you should care about heroin abuse because it affects pretty white girls, too.
But, of course, the ad then doesn’t show what you do when someone is having a problem with heroin – it lets them just wander off in the distance. No, this is just another one of those frying-pan scared-straight attempts at prevention that have been shown historically to not work.
And a shit-ton of money is being poured down the drain for this nicely scored, beautifully shot Super Bowl ad, when they should be helping Dan Morrhaim get some real reform passed in Maryland that will actually make a difference.
Here’s the ad: