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February 2012
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The end of prohibition

Very weird watching this commercial in the Super Bowl.

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40 comments to The end of prohibition

  • darkcycle

    Awwww….Pete, I saw the title of the post and for a second there…

  • claygooding

    yup,,had a quickened heartbeat for a second,,but that celebration they portrayed won’t touch the one we will have,

  • Kamizar

    Honestly, when I saw the beginning of that ad, I thought it was gonna be something Pro-Cannabis, then it said grab some buds, and I knew the hidden message.

  • kant

    I love how they implied they had the beer ready the very second prohibition ended. Obviously meaning they were making it and storing illegally. ha!

    @clay

    I think that the only thing that will rival the end of the drug war for me will be the cubs winning the world series. Both will happen. Both will be great moments in history remembered for all time.

    • darkcycle

      C’mon, Kant, let’s not waste time and energy on fantasy….legalization and regulation are REALISTIC hopes. You’re just crying for the moon there with the Cubs….

  • MaineGeezer

    Hey, the Red Sox did it, why not the Cubs?

  • Duncan20903

    Our pal Gil has really gotten the hang of this bald faced lying thing. He actually skipped the smoking tobacco thing right by me for a minute or two.

    /snip/
    Law enforcement agencies have targeted the supply of substances, making them more expensive and less available to teens. Not only have these efforts substantially reduced the number of young people hurt by drugs, they have also changed the culture surrounding these substances. This is important because when society disapproves of drug use, and when its harms are accurately and frequently communicated to young people, fewer will begin using drugs. For example, the rate of cigarette smoking goes down when the acceptability of smoking goes down. The percentage of students reporting daily cigarette use has declined significantly along with the percentage of students who think smoking is acceptable.
    /snip/
    http://www.corrections.com/news/article/30148-the-emerging-threat-of-synthetic-drugs

    • stayan

      My job there is done.

    • darkcycle

      I am not able to complete the registration process. Corrections.com??? Not today, if it’s okay with you folks…you see…today I go into the belly of the beast. Off to Homeland Security to have my biometrics taken (for the eight hundredth time). We are adopting another child…so it’s off to Africa again soon….

  • Francis

    “Based on a true story”? No way! 😉

    I love how bleak / depressed everyone and everything is depicted as being prior to the announcement that prohibition has ended. I’m sure that’s historically accurate because obviously no one drank alcohol during prohibition, right? Although, why didn’t someone tell everybody that cannabis was still legal? I mean, I would have run through the streets shouting “weed still legal for another 4 years!” (Doesn’t that seem like the more important announcement?) History is so confusing.

    • Duncan20903

      .
      .

      I particularly enjoyed the dust covered bottle opener.

      But Francis, don’t forget that beer was hard to find during the days of the 18th Amendment because of the Iron Law of Prohibition. They weren’t carrying “we want everclear” signs in the last couple of years of Federal drinking alcohol prohibition.

  • […] for their latest campaign, aired in yesterdays Superbowl. But, as Pete over at DrugWarRant.com has noted there is something slightly weird to see all the focus of the Prohibition era without anyone […]

  • Scott

    I too was moderately struck by the prohibition-ending theme, not to mention that Budweiser spent a lot of money on the several ads they aired during the big game (Budweiser is obviously not hurt by the challenging economic times).

    This bud’s for you? No thanks. You can keep your cheap beer and the cheap and ugly effects it produces.

    Pass me the high-quality Granddaddy Purple bud, so I can take some of it and mix it with some of the high-quality Strawberry Cough bud in the vaporizer to create an experience that dominantly and beautifully “budweisers” all over your crappy bud, bud.

    When (I refuse to believe there is an “if” here) Marijuana Prohibition ends, I too will be out in the streets celebrating on par with the hyped up choreographed fantasy world given by the wonderful people in the wonderful world of advertising (where that other mind-altering substance that bombards our minds constantly is produced, without a single mainstream peep regarding the likely negative societal effects from such bombardment).

  • DingoDan

    Some great debate going on Here

    • Francis

      You could also have some fun with this story over at the Excremento Bee. I’ve got to tag out, unfortunately, but it looks like it should be a good time.

    • Duncan20903

      .
      .

      I find it interesting that the Australians are actually keeping track of their sniffer dogs success and failure, then ignoring the statistics. Here in the US we very efficiently skip the statistical mumbo jumbo and it’s associated cost and get right to the meat of ignoring reality. But for some reason there are people that think that Americans wouldn’t be just as adept at ignoring statistics as the Australians. I assure you, we’d not only ignore the statistics, but denigrate them as well.

      • Cold Blooded

        What is it that Churchill said, something like: “No matter how beautiful the strategy, one should occasionally look at the results.”

        • Duncan20903

          I thought he said, “Madam, I may be drunk, but you’re ugly. In the morning while I will be sober, you’ll still be ugly.”

  • ezrydn

    Would Bud approach the lifting of OUR Prohibition and portray it in the same gracious light as they did for the lifting of THEIR Prohibition? I think not.

    I’d rather have a BUD.

    And I don’t drink!

  • Servetus

    I like the commercial. It’s well done, but it’s an ambivalent message.

    Portraying the end of alcohol prohibition as a happy and raucous event is certainly a positive image, and one that may soften the attitudes some people have about pot to let them better identify with the looming finale of marijuana prohibition.

    Still, it’s as if Budweiser is bragging: “nya, nya…alcohol prohibition ended and pot smokers still get nailed by drug cops…nya, nya.” Oh, well.

    As for Budweiser’s products, I remain loyal to the competing microbrewery ales.

  • darkcycle

    Whew. Done with Homeland Security, and you’ll be pleased to note I am NOT writing from my new cell at Guantanamo. 🙂

    • Duncan20903

      .
      .

      This squirrel thing is getting out of hand. I’m starting to think it goes a lot deeper into the anals of government than one might suspect on the surface.
      Squirrels!
      For the love of Pete they’ve even got their own gol durned super hero!

      • darkcycle

        Evil, ONDCP squirrels? Sent by the drug czar to defecate among your rafters, and spy on you day and night? Like the bad witch’s flying monkeys? Only rodent-like with bushy tails?
        That’s simply too sinister (and silly) to seriously entertain….or is it?

  • HighOnLife

    I’m seeing this for the first time:

    “Using state-level data for the period 1990 through 2007, we estimate the effect of legalizing medical marijuana on suicide rates. Our results suggest that the passage of a medical marijuana law is associated with an almost 5 percent reduction in the total suicide rate, an 11 percent reduction in the suicide rate of 20- through 29-year-old males, and a 9 percent reduction in the suicide rate of 30- through 39-year-old males. Estimates of the relationship between legalization and female suicides are less precise and are sensitive to functional form.”

    http://www.iza.org/en/webcontent/publications/papers/viewAbstract?dp_id=6280

    WSJ Blogs

    • darkcycle

      This does not surprise me in the least…but, and I won’t get into particulars, suicide research is really funny stuff. Suffice it to say, a research study was done on depressed individuals where the students told some of the potentially suicidal people they were participating in the study, and the control group was simply observed and told nothing out of the ordinary. The group that was told about the study had a significantly lower rate of cacking themselves, and a better long term outcome than the ones who didn’t know.
      Suicide is an ambivilant act, nobody WANTS to croak themselves, when people do, it is usually because of depressive myopia. That is, they cannot see a way out other than over the railing, they don’t really want to go, but due to their perspective, they don’t see another way. ANY hope or attention will usually be enough to give them a reason to hang around.
      That’s why it is so tragic when someone does, it’s one of the easiest things in the fucking world to prevent.

      • Duncan20903

        .
        .

        I’m glad to finally meet someone that has done extensive interviews with people that have committed suicide. Back in the day when it was a serious possibility in my life it was always mind boggling just how clueless people were about the things driving that possibility.

        No offense DC, but despite your interviews, you’re still clueless.

        • darkcycle

          Huh? They tend to track people who present with suicidal thoughts, Duncan. The research was done on people who presented with suicidal thoughts, or were hospitalized as a result of attempting suicide. I can say nothing about any particular case or anectdote. As for you, Duncan I’m truly sorry you don’t fit nicely on a normal curve, that’s not my never mind. I’m speaking as someone with very specialized suicide risk assessment and intervention training. I’m the guy they used to call to assess inmates in the count jail for suicide risk, you know. I’m not so clueless as I may seem. Duncan, perhaps I should interview you to discover why it was you committed suicide. Maybe that will clue me up.

  • claygooding

    Love the song from MASH

  • TINMA

    ALL I WANT TO DO IS GROW A NICE GREEN PLANT AND SMOKE A LITTLE OF IT AFTER WORK AND ON WEEKENDS…IS THAT SO MUCH TO ASK IN SUCH A HARSH WORLD?

  • thelbert

    too much to ask, yes. too much to grasp, no. asking for what is already yours is foolish. the wise man does not ask, he seizes what is his.

  • Frank

    Okay people listen up! Those of you who want prohibition of canabis to end need to stop harping on the negative effects of alcohol and tobacco. I agree with you, weed should be legal. But I don’t like weed, it makes me paranoid. I’d much rather have a beer (a good ale, not cheap crudweiser) and a cigarette. That’s just my preference. But just because I don’t like it desn’t mean that I think weed should be illegal. This particular prohibition doesn’t effect me but I’m still against it because I am against ALL prohibition and so should you! So to sum it up I support your right to smoke a little weed but get the hell off your high horse and stop thinking you’re better than me because I like my beer. Geeze!