I’m very happy to see this trend.
Recreational marijuana sellers are reaching out to novice cannabis users with a raft of edible products that impart a milder buzz and make it easy for inexperienced customers to find a dose they won’t regret taking.
In many ways, the marketing shift is the pot-industry equivalent of selling beer and wine alongside higher-alcohol options such as whiskey and vodka.
“No one buys a handle of Jim Beam and thinks they should drink all of that in one sitting,” said Tim Cullen, owner of two Denver-area marijuana dispensaries. “But people do want to eat an entire cookie, an entire piece of chocolate. So these products allow you to do that and not have a miserable experience.”
I’m also loving the fact that we’re seeing use of the term “overdowd” (named after Maureen Dowd) as a way of referring to the panicky paranoid reaction by newbies who don’t understand edibles and consume too much at once.